Building a Brand
These guys look familiar? Probably. Now ask yourself how much you noticed these characters as they came into creation. As you can tell, Mascots are arguably the ultimate Marketing Tool. They say a picture is worth a thousand words, I think Brand Mascots are the perfect example. I can't tell you about the commercials, but I can remember the characters being in those commercials and I knew what Business those characters represented. Obviously I didn't realize realize the core of their Business, but I knew that the Dough Boy had some really good Cinnamon Rolls and that funny Geico Lizard showed us that not all Insurance agencies are full of boring grey souls.
When you think of the dominant brands, you can always relate a character or symbol to them. It makes your brand stick out in a world that has and always will be filled with too much noise and not enough quality content. This is a beautiful thing for the true Marketing Guru as it will only make your symbolism stand out more. Lets face it, we're not all great writers (I damn sure don't claim to be) but if we have something original and entertaining to show, our message will be heard.
The BrandThese guys ring a Bell?
The best thing about having a powerful Mascot is because so many Customers can have a memorable experience with your brand that way. Maybe your Mascot made them laugh, maybe it was a cool character in a good video game, etc. This is what drives Customer Loyalty, and those customers will make your brand explode. Your hear it all the time, no traffic is effective as Organic Traffic. You get Organic Traffic by giving the people what they want. So define your Brand and make it happen.
This can be done with some good ol' Content Marketing. For showing off your Mascot, Visual and Digital Marketing is the way to go.
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