If you can believe it, there really once was a time that Marketers depended on something not named Social Media. Were these better times? In my opinion, no because the creativity wasn't nearly as deep as it is today. So what did Marketers do in order to get exposure?
The top dog by far at the time was SEO. Back in the day you could load $300 into a Google Ads account and with the right product you were making some money. Nowadays SEO has become much more competitive meaning it's much more expensive. Because of this we have found other ways. The new king of Marketing as we all know has become Social Media.
It has changed the way we Market in terms of effectiveness, interaction, etc. Let me ask you this, how much does a legit, proven, company page mean today then it did just 4 years ago? It's more valuable then a Website these days and it's much easier to be found on Social Media then Google. Speaking of Google, try typing in your company name. Chances are your Social Media pages come up first. And people say Social Media doesn't help SEO? It may not boost your web site's ranking, but it damn sure boosts your name on Search Engines..That link right to your website.
This is just a very short list of reasons you need to get on Social Media and I suggest no less then 3 separate platforms. The more exposure, the better.
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