Look, any of my regulars know I love me some Content. But things are getting out of hand. Marketing your Business is just a piece of the pie, not the whole thing. On my Facebook feed I have two people that "Market" by making unfunny prank videos in their spare time and blogging about their everyday life. Sorry if I sound critical but please tell me, what the hell kind of value are you offering doing these things if your not important or informative? Why would I watch you 10 minute YouTube video if you were none of those things? Now I'm sure these future Marketing All Stars think they're delivering content that people want...But no.
I think it's cool when a Business shows you a bit of who they are. It's unique when a brand like Zappos came out and showed us not all corporate work places are full of zombies. But imagine if Zappos instead constantly informed you about what they ate and what they thought about it. Or how they really wanna show you this funny joke. Sounds like something you really wanna spend some time watching right?
Content should be about showing who you are and what your business is about. period. If you did what you had to do it's onto the sales. I'm not saying it's simple or not to be creative...But don't be annoying either. Offer something of value, and because everyone and their cousin is attempting the same thing these days make your content really valuable.
For instance a lot of people use Google Adwords to make their income. It's a great option to have but consider trying to sell/promote items. The more things of value there are, the more reasons people have to come.
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