Embracing today's consumer

You hear it a lot already I'm sure. Know your audience, etc. That's good and all, but that's just a piece of the overall puzzle. You need to understand today's consumer. Unlike years past we have all kinds of communication devices and applications for those devices. Customers use this, and they use this well. This can be a great thing and can be a terrible thing. It's all about the experience the client had when dealing with you, and this is why customer service is more imprtant than ever before.

 No longer is the art of making a good living on the internet a mystery to people. I'm not sure how close you follow the economy, but this past Friday the unemployment report came out. It remains about the same. I believe a part of this is people taking up free lancing/websites and saying the hell wth a 9-5. So how will you stand out from the rest? Not the same old Marketing..But word of mouth. 

You can have 15K +followers and if none of them embrace your product what good is it? You have to think small to become big. So focus on the followers you have now. Use analytical tools to see what they do and don't like. See when they access your page. 

Once you have the customer's business it all comes down to service. You can have the best product and prices, but with horrible service you'll go nowhere fast. Try to motivate and compensate customers to spread the word. I promise you, it's a lot more effective then dumping 100's a month into a social media campaign every month asking for business. Let your good work bring them to you.

Before you read this and disagree, look at Face book. The most well known Social Media account that barely spent anything on marketing has become the king. Why? Word of mouth. This is why you need to focus on quality, not quantity. 

As they say..If you build it they will come. Just make sure when your customers come they're seeing a complete product and not something rushed. Today's consumer can be very demanding, the days of settling for mediocre Business practices are over, and rightfully so. Take this into consideration and give them what they want.