I came upon these articles today and figured I'd share. Entrepreneur is a great source for all kinds of Business topics in case you were looking for some new reading material. Enjoy!
"Marketing to everyone, appealing to no one"
"I recently met with two founders who had launched a very cool vitamin company targeting millennial-minded consumers. Their well-designed website, content strategy and social channels had pictures, stories, posts of pregnant mothers, women in business suits and men bodybuilding. And did I mention the kids from Africa who were benefiting from company donations? Start ups are not Verizon. They don’t have the budgets or bandwidth to appeal to the Mall of America. If you try to appeal to everyone, you will resonate with no one."
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