Tuesday, June 3, 2014

Organic Group Marketing

   Lately I've been doing some marketing for some new ventures of my own. In this time I've found out quite a bit about retail marketing. I forgot what it was like to have an ecommerce site and what goes into making it profitable. If you think it's easy, no. Think your 7 hour scheduled work days were long? My friend, if you want to succeed bad enough then say goodbye to time as you know it. 

  I've really enjoyed most of the process besides the occasional bumps in the road. I've also worked with a lot of other brands in this time. By doing so this allowed me to work with them to market eachothers product. For instance, one guy started a clothing business. Besides a heavy duty marketing campaign via Pinterest/Instagram, we wore his clothes around. He paid younger people to wear the brand out to clubs, etc. 


  Organic Marketing like this can really push a brand. A very important thing to to note is ROI per customer. How much do you make off each one compared to what you spent to acquire each one? This is why Marketing is so important because overspending on it will ruin your Business quickly. 

 Product research is also key. Always look for the best deal, not necessarily the lowest price. What good is having low prices if your quality doesn't hold up? Also, you always hear not to fear change. This is true, what ever product or service you offer someone can and will provide competition to it. Keep your eyes and ears peeled when it comes to new trends.

 There's plenty more details but those are just a couple . They will take time when undergoing a new business venture but if you love what you do you'll realize it's a fun part of the lifestyle. Good luck and if you have any questions, feel free to contact me or post them here.

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