Working with the right Business

  Often times our path to Success is based on the people we work with. The thing we need to do is be able to surround ourselves with the right people to get the job done. Now while this is critical within our Business, it also matters who we choose to Market for.

  As a Marketer you don't want to advertise a product that is crap. You don't want to associate with a questionable Business either for obvious reasons. Last but not least you don't want to attempt to Market a product you have no knowledge of.

  We can all learn about a Business and a Product but knowing about it and having a liking for it is different. Ever notice how easy it is to Market something for something you're very familiar with? While you can't always have this luxury as a Marketer it's great when you have it and over time you can eventually go after those Clients by targeting and locating them.

 Remember, a Business is a huge responsibility. If you're going to do it you better do something you love.