Why Interactive Ads are Awesome

  Hey, did you hear? Marketing is kind of changing this year..A lot. And in some pretty cool ways I might add.

Seriously though, as the Marketing trends continue to come out it's important to see what's good and what's "attempting" to be good.  So What''s good? Interactive Ads. Interactive Ads give the user the Yin and Yang if you will. They deliver the cool, eye catching images and they encourage engagement from the user by doing different things. This is so important for your success in marketing. But why exactly? Well, I'll tell you why and it's not just for Google Clicks.

  When a customer actually engages in your content, they go from just seeing your ad to learning about it. We can almost rank the clicks...

1 Click - Hmmm..Interesting

2nd Click - Tell me More

3rd Click - OK, I'm interested.

  As the saying goes..It happens once, its a coincidence. It happens twice, it's a sign. It happens three times, and it becomes a trend.  Whenever I Market anything and I'm going over the Data, I always look for 3. 3 Clicks, 3 Visits. Something happening 3 times is a good sign in my opinion.

  Whenever you design a web page, Ad, anything related to Marketing, don't aim for page views..Aim for engagement. Think about it like dating someone. When you see them, your interested. After the first date or two, you want more and more. Apply this to your Marketing and I promise you will see better results.