Social Media Marketing Tips

 

  The world of Online  Marketing is a vast one so standing out is how you're going to accomplish your goals. But what do you do to truly get the results? Every Marketer has their bread and butter that brings them most of their traffic. 

  In my own experience I've found communication and blogging the best way to get results. What I mean with communication is finding te most effective way to reach your clients. I've talked about message forums before. But social media simply cannot be ignored as many of you know.

  A lot of people refuse to put much of any budget toward their marketing. If you can price yours in the middle with effective planning, social media should be a big thing for you. I've had a lot of success with retail products on Facebook and I really mean it. If you do it the right way it's more profitable then a website.

  Lately I keep hearing all about Instagram as the tool for Marketing. Personally I've found Pinterest to be way more effective. As I said though, to each their own. I recommend adding text to the photo on either platform to get your message out more.

  Going back to Facebook, I'm sure you've probably heard of contest and all that. But they really are effective. Having people share to get one free item works out very well for you.

  Social media truly has become te Juggernaut of Marketing and these are just a few tips, there's many more to learn so don't hesitate to your research .

Don't go overboard with the Content

  Earlier today I heard someone say "Business today is all about your Content" (meaning your content marketing, and how many people see it, etc.)
Look, any of my regulars know I love me some Content. But things are getting out of hand. Marketing your Business is just a piece of the pie, not the whole thing. On my Facebook feed I have two people that "Market"  by making unfunny prank videos in their spare time and blogging about their everyday life.  Sorry if I sound critical but please tell me, what the hell kind of value are you offering doing these things if your not important or informative? Why would I watch you 10 minute YouTube video if you were none of those things? Now I'm sure these future Marketing All Stars think they're delivering content that people want...But no. 

  I think it's cool when a Business shows you a bit of who they are. It's unique when a brand like Zappos came out and showed us not all corporate work places are full of zombies. But imagine if Zappos instead constantly informed you about what they ate and what they thought about it. Or how they really wanna show you this funny joke. Sounds like something you really wanna spend some time watching right?

  Content should be about showing who you are and what your business is about. period. If you did what you had to do it's onto the sales. I'm not saying it's simple or not to be creative...But don't be annoying either. Offer something of value, and because everyone and their cousin is attempting the same thing these days make your content  really  valuable.

For instance a lot of people use Google Adwords to make their income. It's a great option to have but consider trying to sell/promote items. The more things of value there are, the more reasons people have to come.