Building a Bond

 So I've been pretty busy the past few days (note the lack of a Blog, yes I've missed you too) I recently started a pretty serious Marketing job for not just a client, but an old friend. My old Martial Arts instructor  had gotten in touch with me and the rest was history. Right off the bat we had great chemistry working together. There's always that "feeling out" period you have with a new client. Sometimes you end up getting along with the client, other times communication can be like nails to a chalk board (but you always finish the job regardless) .
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 This was obviously a case of getting along with the "client" or as I prefer to call him my Instructor. It has shown me the power of building a Bond with clients. While the relationship ultimately comes down to you as the Marketer completing the job, you can really get to know your client along the way. This is so big for us Marketers because we all need associates that help us get our message out.

  Take Dr. Dre Beats for instance...They started their Marketing by having athletes and anyone who was famous rocking a pair. The result? Success, to say the least. If your trying to get the word out for a Clothing Brand what's the best way to Market the product? Some kind of crazy viral Marketing Strategy right? No. The best possible thing you can do is have people wear the product and rave about it.

 As the saying goes, sometimes it's not what you know but who you know. I can't think of another Business other than Marketing where that applies more.

Controlling your inner control freak

   I stand guilty as charged. I can be controlling, I demand perfection to a point where I've driven myself Mad on more then enough occasions. I've always been told, even since a young age, I was too intense at times when getting my message across. Others called this passion, but the the realists saw it as passion delivered with an intense, offsetting tone.

"10% of Conflict is due to difference in opinion.. 90% is due to tone of voice"

 I came across this quote today (how fitting) and it really confirmed what I needed to know. I noticed when I started out at times my customers almost seemed intimidated when dealing with me. I thought this was because they were skeptical of my services, but no. These were people that had already hired me . The problem was when we talked I had so many ideas/suggestions sometimes I'd accidentally dominate the conversation without realizing it.

 I've noticed when I would calm down and allow the customer fully express their wants and needs we worked together much more effectively. Real surprising right? I blame it on my adhd ;) it's the downside of having an analytic brain.

 This is typical among the business or creative types. Sometimes their message comes off the wrong way.  This happens because we know what works for us and sometimes we think it works for everyone else. While working with others it's important to realize this is not always the case, in most cases it rarely is. That's why whenever you work with anyone it's important to trust them. Trust is critical to any relationship, business is no exception.

  Marketing requires a lot of interaction with clients, associates, etc. If you can't work with others you'll never take that next step. If you're serious about your business you'll find a way to make this happen, I did and it wasn't easy at first. 

  I'll leave you with this, always, always do your research. Before beginning work with anyone, you need to be sure the situation will work out. Just jumping into the fire will end up getting you burned. 

"Before anything else, preparation is the key to success"

- Alexander Graham Bell