Are you putting enough information in your Marketing?

 I came across this article the other day and I thought it made a great point.

Today's consumer and especially millennials are information based. This means no matter your style of Marketing you need to inform your customers with the important details. People want to know what they're spending their money on, how it works, etc. Being vague will get you nowhere.

Why do you think people have always watched the News more than anything else on TV? Because we all want and need information. This is important to know whenever you're selling or marketing something. I remember when one of my first ecommerce websites was going nowhere in terms of sales. Customer feedback eventually told me they could not see the product clearly in pictures and this simple detail cost me a good amount of lost sales.

I've seen this same problem with clients I've worked with as well. This and lack of proper information, an inefficient layout or setup will take a lot of sales away from your business. Nowadays with everyone trying to do their own thing Online you have to stand out in every way possible. You hear all the time about connecting with the consumer. This isn't done from some magical event, it's by telling or showing the consumer the things they want to see.
Information is a valuable thing. Knowing how to use it can be the difference in deciding if you're successful or not.

Is your Business Useful?

  Nowadays there's a business for everything, I'm waiting for the App to flush the toilet for you to come out any day now. Technology to me is a fickle thing. When you put it into your life to help you it becomes a beautiful thing. When your every action depends on it, you're going to have a problem. America is in a Technology craze these days, and they're trying to sell you anything while giving you some lip service on how useful it is.  Or they just copy the same product...That's been copied a million times before. Anyone want to buy another brand of Marketing software? Didn't think so.

  So the question I'm asking you is simple. What's useful about your product and why do people need it? The Market is literally going through a Traffic Jam right now. Banks will tell you "be creative, come to use and get a loan!"
But if anything I think the consumer is getting annoyed. I think they're tired of hearing about Social Media start ups, and Marketing start ups. Now obviously, this is a delicate subject because I myself do Marketing so I don't want to sound hypocritical. So when I saw how overcrowded our field became I've looked for ways to stand out and offer my clients what the other 50 Marketers he just talked to don't.

 I've noticed a big drop off in demand for Social Media Marketing. I'm not surprised, Facebook tells everyone to advertise on their platform and they tell you how. A lot of folks get Facebook results and ignore or find no need the add anything else. I can't really blame them either. You really should be able to offer more then simple Social Media Marketing to your clients. If you're feeling stumped on how to do so, here's some advice. Be creative..and when I say that I mean don't follow the crowd, don't do what you always read online. Do something different, something people will see and remember. That's just Marketing..I think a lot of Business sectors are going through this.

 Look at Clothing. EVERYONE is selling clothing, and I've noticed the quality has dropped off lately. This is because the general crowd believes you can simply buy a cheap quality T, slap a design on it and bam. Obviously there's a lot more then this that goes into the field. Like I did with Marketing I can give you examples all day.

 So whatever you do, it goes without saying that you need to love it. Once you love it you will find a way to stand out from the rest that are in it just for the profit.    Be Different, Think Different. 

Marketing items

  Being that we're online so often we don't talk about much physical advertising anymore. The other day inwas doing some promoting in down town West Palm Beach. While I was there I had the opportunity to meet a fellow Marketer who introduced me to some of his Advertising items he was using.

 I have to admit they were pretty cool and certainly effective at drawing attention. Take a look at some examples:

  I say it quite often, offline marketing is very effective still to this day. Make it fun and make your message stand out like you would on the Internet.

 Just a quick message by yours truly, until next time folks.