In order to see how much of a set up Herablife is one needs to understand the supplement industry which admittedly many of the wall street men and women do not. They claim that the only reason retailers are struggling with the product is because they don't know how to run a Business or Market a product. To this I say bullshit. First off, anyone in the Supplement industry will tell you if your product is unknown, not endorsed by Athletes, then you have little to no chance of success. Think I'm wrong? Try to sell your products next to ON Nutrition, HPI, N.O, Dymatize, etc. You will be buried on the shelf before you know it.
Look, supplements aren't cheap and people want to buy what they either know works or what others will vouch for. I've had experience with some of the above brands and I was pleased at some of their products, others were a waste but that's what you're always going to get in the supplement industry. I've yet to hear anyone having success USING let alone retailing Herbalife. Does Wall Street care about this? Of course not, because the only thing that maters is that the stock price goes up, period. And believe me they will do whatever it takes to make sure this happens, even having the major networks bash Bill Ackman saying he's full of it in order to protect investors.
Lets compare two products..
1.6 LB of Protein 37.99 |
2 LB $30.00 |
But how about we ask the consumers? they don't seem too thrilled They aren't alone either...More complaints But wait, where's the BBB on this? Dealing with more complaints In this article, Forbes tells you the power that this company has and why they're still and will continue to stand read here
Look, I can sit here all day linking you to articles, or I can provide more then enough examples of how Herbalife is overpriced ($159 for a months use?! What? and I thought normal protein powders were expensive..) But I'll let you do the rest, just Google "herbalife" and let the shit show begin.
So to my fellow small Business Owners and Fitness enthusiast, Do you and your bank accounts a favor...Stay far away as possible as you can from these products. The Supplement industry is full of good and bad products besides scam such as Herbalife. Before buying any product I strongly urge you to do your research on anything you put in your body.
I've found bodybuilding.com to be an excellent source for not just pricing, but helpful information regarding these products.
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