Building a Bond

 So I've been pretty busy the past few days (note the lack of a Blog, yes I've missed you too) I recently started a pretty serious Marketing job for not just a client, but an old friend. My old Martial Arts instructor  had gotten in touch with me and the rest was history. Right off the bat we had great chemistry working together. There's always that "feeling out" period you have with a new client. Sometimes you end up getting along with the client, other times communication can be like nails to a chalk board (but you always finish the job regardless) .
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 This was obviously a case of getting along with the "client" or as I prefer to call him my Instructor. It has shown me the power of building a Bond with clients. While the relationship ultimately comes down to you as the Marketer completing the job, you can really get to know your client along the way. This is so big for us Marketers because we all need associates that help us get our message out.

  Take Dr. Dre Beats for instance...They started their Marketing by having athletes and anyone who was famous rocking a pair. The result? Success, to say the least. If your trying to get the word out for a Clothing Brand what's the best way to Market the product? Some kind of crazy viral Marketing Strategy right? No. The best possible thing you can do is have people wear the product and rave about it.

 As the saying goes, sometimes it's not what you know but who you know. I can't think of another Business other than Marketing where that applies more.