A content writer is good for your Business because they help bring your message to customer. If they're good enough they can help the customer visualize what they're saying with enough detail in their message and maybe some catchy images. ;)
I wouldn't just stop at a Blog. A content creator can also write story lines for content videos or even write your Professional emails, press releases, etc.
All of this can be very beneficial in being discovered and running your business as smooth as possible.
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