The Consumer Connection

 Connecting with customers is no easy task. Getting traffic is one thing, but getting customers to truly embrace your message is another. What are the best ways one can do this? I'll give you my own suggestions, and no, it's not by making top ten lists. 

  As most of us know customers today are different. Generation Y as we're called have of an emotional, informal need from a Business. Gone are the days of bad, cheap advertising that couldn't fool a five year old. We want or better yet demand more transparency. So open up with your customers show them your creative side. Inform them in unique, memorable ways.

  Emotion is a powerful factor in Advertising. Look at Disney for instance. That brand is timeless because of the way they get their message across. Regardless of your own opinion, there's a reason Disney World is more known then Universal Studios. Universal is pure entertainment, while good it's nothing you won't see on other movies. Disney is something only their own brand can deliver in the way that they do. Maybe it's not the perfect explanation but you get the point. Content is huge and Disney is King in this category.

 When it comes to informing customers I love the way Apple approached things. First off, they design their product with an easy setup. Second they know how to present it. They show what the good  features are with the product and they show how to use it. You see this in their product shows or in your own living room. It's a big reason why they can outsell any other hardware on the Market. 

 When I look at how not to do things I think of Microsoft. Here is a company that wouldn't know the word original if they saw it defined on the wall. Worse than that their ads are boring and product launches are bleh. I was watching Bloomberg this past week and while I thought the new Tablet looked good they just didn't make that "boom" impact that a new product needs. Personally I feel as if Microsoft has no ability to connect with consumers. That's what happens when your OS makes you billions year in and out despite not making a Hardware splash. Before you think in just saw Apple guy, I urge you to think again. I've always used Windows due to cost but I appreciate Apple's quality.

  So be it Nike, Disney, Apple or Lamborghini building a quality brand that customers develop a passion for is more effective then anything else you can do. Often times we want to create a Website or Blog, put Google Ads on there and away we go. I've preferred to focus on building a quality Blog with a consistent following before focusing on Traffic/Google Ads. Ofcourse it takes a lot of time and there's boom and busts along the way. But in the end it's what makes the difference. 

  Take your time and stand out rather then being the same noise that clogs our Twitter feeds all day. Needa ideas? Look up marketing articles from reputable companies. It's helped me and will hopefully so the same for you. Good luck everyone.