Big Data and Content Marketing

  Data has become a big part of all forms of Marketing (believe it or not, some still don't know how to utilize it) because of this, it's important not to become dull and unoriginal. Lets face it, Technology makes a lot of things easier, Marketing being one of them. When this happens we can get a bit lazy and try to makes thing TOO easy.

  One thing I have personally always been against is using Automated Messages for Advertising. Unless your going on vacation or something I think it's pretty lame. Most people that do this will usually always re-post old content under a new title. I'm not talking about recycling content, I'm talking about re-posting the same thing over and over. It really waters your Content down.

  But back to Data. Marketing teams have taken on this trend more then any other for good reason. Since 2013 when it really became main stream Web Traffic numbers have sky rocketed. The good Companies know how to take what they know of data and and really show/display to  you their message in their own ways using various forms of Marketing Content such as Visual Ads, Videos, Slide shows, etc Because of Data teams can now pinpoint who, when, and where clicked their content. Also, because of the fascination with Big Data from Business, the Public has become more aware of what is going on when they access the Internet nowadays and how to better protect themselves.

 I was really surprised when I asked a few other Marketers if they used Data. A good amount were still unaware about or didn't really know how to use it. There's a lot of good techniques out there you can learn from simply reading Blogs. I suggest doing this, if your not willing to invest time to learn your not going to get very far. Data can become boring pretty quick (hopefully you're still reading this or haven't dosed off too much yet) so when going over it, don't be so bland putting by simply putting emphasis on numbers for Web Traffic, Engagement, etc. Focus on letting your team have fun and be creative. Going for numbers out of the gate is how most people fail. You have plenty of time to get Traffic. The first and most important goal is giving them something to keep coming back for.

 Combining Data with Visual Content is using left and right Brain thinking. Doing this is when we produce great results.
That's all for now. It's good to be back after being away for a few days.