Business Leadership

Leadership in any Organization is key to long term stability. Leaders know how to hold down the Business when times get tough. Think about it like a Pirate ship. When the Open Seas gets rough, who does the crew run to? You know it, the Captain. It's in those moments where organizations(or in this case the Ship) sink or swim.

   This is when leaders look at the organization, find its core weakness and do what ever it takes to fix it.  I find that most times in these situations it comes down to innovation more often then not. In the case of a company like GM, you have a new CEO trying to repair a tarnished company image. It's anything but easy and this is why a true leader is priceless.

 

 I'm not gonna sit here and try to justify a 250 Million salary to you. But I will say, when you look at some of the top paid CEOs of the richest companies in this country there's a reason they're valued so highly. Their ideas and leadership help drive the company to new levels. 

Ask yourself this, what would Apple be today if they never brought Steve Jobs back? There is no price on Leadership. 

Embracing today's consumer

You hear it a lot already I'm sure. Know your audience, etc. That's good and all, but that's just a piece of the overall puzzle. You need to understand today's consumer. Unlike years past we have all kinds of communication devices and applications for those devices. Customers use this, and they use this well. This can be a great thing and can be a terrible thing. It's all about the experience the client had when dealing with you, and this is why customer service is more imprtant than ever before.

 No longer is the art of making a good living on the internet a mystery to people. I'm not sure how close you follow the economy, but this past Friday the unemployment report came out. It remains about the same. I believe a part of this is people taking up free lancing/websites and saying the hell wth a 9-5. So how will you stand out from the rest? Not the same old Marketing..But word of mouth. 

You can have 15K +followers and if none of them embrace your product what good is it? You have to think small to become big. So focus on the followers you have now. Use analytical tools to see what they do and don't like. See when they access your page. 

Once you have the customer's business it all comes down to service. You can have the best product and prices, but with horrible service you'll go nowhere fast. Try to motivate and compensate customers to spread the word. I promise you, it's a lot more effective then dumping 100's a month into a social media campaign every month asking for business. Let your good work bring them to you.

Before you read this and disagree, look at Face book. The most well known Social Media account that barely spent anything on marketing has become the king. Why? Word of mouth. This is why you need to focus on quality, not quantity. 

As they say..If you build it they will come. Just make sure when your customers come they're seeing a complete product and not something rushed. Today's consumer can be very demanding, the days of settling for mediocre Business practices are over, and rightfully so. Take this into consideration and give them what they want.

The Human side of Marketing

 Technology has invaded our lives so much it almost feels like people have forgotten this part of Marketing. I love Online Marketing for all its amazing things as much as the next guy. But one cannot deny the effectiveness of face to face marketing. Hell you can simply be around people and when discussing the site, have them pull it up on their phones. If you can get a group of people to do this often, it's little things like this that add up for page rank.

  You always hear about the effectiveness of video marketing. It builds trust, makes you more recognizable etc. Well imagine your audience actually knowing you. When you have a constant presence around the right crowd it only helps you accomplish your goals. It's much easier to build a solid relationship in person then through a Monitor. When your small in Marketing you have to be innovative with your Networking. If you can't afford to pay someone, offer them something that benefits them as well. The easiest would be to swap advertising with each other.

    This is also a great opportunity to learn. Quality Marketers can always teach each other new things. Keep your ears and mind open at all times.

Well folks, it's a beautiful day in South Florida today and I'm gonna go enjoy it. Until the next time......

Small Business Investing

  I've been thinking a lot about the Economy today. One thing that is clear to me, while you know who is President, we have nothing but ourselves to build our Business. I've bounced around the idea lately about becoming an investor in Small Business. I think creating some kind of Network this way would be truly beneficial down the line. As they say it's not what you know but who you know.

  You can't just give your friends/associates money, but you can build them up. Doing Business in Florida, I've been around to hear about Business's doing big things. However the one thing I've also noticed is people don't seem to network nearly as well here as they do in more traditional places. To me it simply comes down to a lot of people not having roots in Florida..Florida is still a pretty young state when it comes to the City life mind you, long before it was rural ranch land where everyone kept to themselves.

  Obviously the boom in population forces that to change. There are various Social Network Communities I've found via LinkedIn that have presented good opportunities for Networking. Remember folks, no one person can build an Empire. No matter how great you are at anything, you need great people around you as well.

  If your currently looking to Network I'm looking to build up a Marketing/investment team, both of which I can contribute to. Once built we will have the ability to not only invest in any Business, but build it up using an elite Marketing team.

To contact me for any questions, please use my contact page

Imagine Marketing without Social Media...Yes, there once was a time...

 If you can believe it, there really once was a time that Marketers depended on something not named Social Media. Were these better times? In my opinion, no because the creativity wasn't nearly as deep as it is today. So what did Marketers do in order to get exposure?

  The top dog by far at the time was SEO. Back in the day you could load $300 into a Google Ads account and with the right product you were making some money. Nowadays SEO has become much more competitive meaning it's much more expensive. Because of this we have found other ways. The new king of Marketing as we all know has become Social Media.

  It has changed the way we Market in terms of effectiveness, interaction, etc. Let me ask you this, how much does a legit, proven, company page mean today then it did just 4 years ago? It's more valuable then a Website these days and it's much easier to be found on Social Media then Google. Speaking of Google, try typing in your company name. Chances are your Social Media pages come up first. And people say Social Media doesn't help SEO? It may not boost your web site's ranking, but it damn sure boosts your name on Search Engines..That link right to your website.
 
This is just a very short list of reasons you need to get on Social Media and I suggest no less then 3 separate platforms. The more exposure, the better.

Making money with your marketing

  Times are still pretty tough ecspecially for an unproven Marketing Agency. Sometimes getting a client is difficult, with so many Marketers out there you need to stand out or be able to offer your client real value. Personally I find it difficult convincing a client to pay hundreds a month when most of them can find a company with more people for about the same price. So how does the little guy survive in this tough enviorment? Starting from the ground up.

  Find a service or two you specialize in more then others. Offer these particular services only. For instance. Just seo or just social media. Price the customer accordingly ofcourse. Try to build a relationship with the people that hire you .

  This could only help you getfuture Business or at the very least a satisfied customer. If you want Organic growth you need to show customers you offer them something they'll remember. Good results equals good reviews. 

Growth Hacking: It's a beautiful thing

Growth Hacking is arguably the most valuable tool to Organic Marketing. If you know what your doing and who tot target, you can hit a wide range of people. You can accomplish this in a lot of ways without spending much if anything.

  Growth Hacking comes down to analytics, Imagination and Execution (that's a pretty simple way of putting it, believe me. Growth Hackers usually use the right platforms to spread their Content wherever they possibly can. They get the results they desire by gathering all the Data the page has recorded from visitors. After the Data is read and they know what to do they create their Marketing Campaign or have a reliable employee do it.

  Last but not least is Execution. After this you simply wait to see the results of your work. Not too difficult honestly. Growth Hacking isn't a bad thing (despite the name Hacking) it just means Growth at an accelerated rate. Growth Hacking can be as simple as using a multi platform product successfully to share your work on Social Media.

  If Growth is something your struggling with, as many do, look into this or find someone who can do it for you. It's arguably the most effective Tool in Internet Marketing today.