Look, I get it. Progress in Business is like Evolution. You need to adapt to new trends on the Market, pricing, etc. Going against whats "In" is a recipe for disaster, however losing your creative, original touch is equally as disastrous. With all the new forms of Marketing that continue to come out..Ask yourself, are you just trying to follow all of these methods? Or have you truly found a form in which you are skilled at?
I keep reading how all the old tactics of Marketing are dead (OK, I'll give you Cold Calls) But direct mail, print, etc. being labeled as ineffective or outdated shows a lack of vision, creativity is more like it. You see, the difference today is that people are used to putting something on Computer and reaching thousands of people..A day. Now I'd be lying to you if I said you'll probably get the same results using the methods I've listed. However if you can make a more localized, but highly effective Marketing Campaign I bet you'll find yourself with a higher rate of customer spending.
The beauty of Direct Mail, print and good ol' Email Marketing is the way it displays your message. For instance...You can pay $10 to promote your post on Facebook and be in a line of competitors. OR, you can send direct mail to people so when they open their mail or email, they see your message loud and clear.
Look folks..Last time I checked, we're still getting Paper Mail. I've always personally noticed the flashier looking Ads that came in my mail, and I always used the ones that I needed at or found useful at the time.
It's the same thing with email marketing, except it's even more effective. Most, if not all of us, get a text whenever we receive an email. You open it up usually right there, or if not then eventually. Either or at some point your message has the chance to be front and center. No one else around...Just you and the Consumer looking at your Ad. If you make it flashy enough and you offer the Customer something of value, chances are this will help your Business.
I like Print in the right area as well. Print almost reminds me of SEO...If you just throw money towards a campaign and not put work or thought into it you'll get no results. When putting up print Ads I suggest considering the following..Where would my audience be for this kind of ad, and what does my ad do that makes you want what I have to offer?
So if your looking to possibly expand closer with your local community outside of the world wide web, give these Marketing methods a try.